Where Misalignment Hides in Your Buyer's Journey
How Buyer-Centered Thinking Transforms Alignment Into Revenue Impact
Your teams aren’t broken—your structure is. Here’s what to change.
Without clear ownership, alignment falls apart. Here’s how to fix it for good.
Why stopping at the MQL stalls growth—and how to rethink marketing’s role in revenue.
The real blockers to alignment aren’t what you think—and they’re costing you growth.
Surface-level fixes won’t solve structural misalignment—here’s what will.
Most marketing teams aren’t paid to drive revenue—and that’s part of the problem.
Your tools are only as effective as the workflows they’re built on
Sales and marketing use the same terms—but mean different things. That disconnect is costing you deals. Here's how to fix it.
How mid-market teams are using AI inside Salesforce, Outreach, and Gong
