You don’t fix misalignment. You redesign for it.

You don’t fix misalignment. You redesign for it.

Why GTM teams fall out of sync—and how to fix the system behind it

The Hidden Breakdowns Stalling Your Revenue Engine

The Hidden Breakdowns Stalling Your Revenue Engine

Where Misalignment Hides in Your Buyer's Journey

What Operating System Is Your Revenue Engine Running On?

What Operating System Is Your Revenue Engine Running On?

Your team might be scaling on top of an unstable system

Stop Designing for the Funnel. Start Building for the Buyer.

How Buyer-Centered Thinking Transforms Alignment Into Revenue Impact

The Structural Flaws Fueling Misalignment

Your teams aren’t broken—your structure is. Here’s what to change.

Why Alignment Fails Without Shared Accountability

Without clear ownership, alignment falls apart. Here’s how to fix it for good.

Archive

What Operating System Is Your Revenue Engine Running On?

What Operating System Is Your Revenue Engine Running On?

Your team might be scaling on top of an unstable system

You don’t fix misalignment. You redesign for it.

You don’t fix misalignment. You redesign for it.

Why GTM teams fall out of sync—and how to fix the system behind it

Jeff Davis
Jeff Davis
The Hidden Breakdowns Stalling Your Revenue Engine

The Hidden Breakdowns Stalling Your Revenue Engine

Where Misalignment Hides in Your Buyer's Journey

Stop Designing for the Funnel. Start Building for the Buyer.

Stop Designing for the Funnel. Start Building for the Buyer.

How Buyer-Centered Thinking Transforms Alignment Into Revenue Impact

The Structural Flaws Fueling Misalignment

The Structural Flaws Fueling Misalignment

Your teams aren’t broken—your structure is. Here’s what to change.

Why Alignment Fails Without Shared Accountability

Why Alignment Fails Without Shared Accountability

Without clear ownership, alignment falls apart. Here’s how to fix it for good.

Marketing Doesn’t Stop at the MQL

Marketing Doesn’t Stop at the MQL

Why stopping at the MQL stalls growth—and how to rethink marketing’s role in revenue.

Stop Treating Symptoms, Start Solving Alignment

Stop Treating Symptoms, Start Solving Alignment

The real blockers to alignment aren’t what you think—and they’re costing you growth.

Why Sales & Marketing Misalignment Keeps Coming Back

Why Sales & Marketing Misalignment Keeps Coming Back

Surface-level fixes won’t solve structural misalignment—here’s what will.

Your Comp Plans Might Be the Reason Sales and Marketing Can’t Align

Your Comp Plans Might Be the Reason Sales and Marketing Can’t Align

Most marketing teams aren’t paid to drive revenue—and that’s part of the problem.

Your Tech Stack Isn’t Broken—Your Process Is

Your Tech Stack Isn’t Broken—Your Process Is

Your tools are only as effective as the workflows they’re built on

The Language Gap That’s Killing Your Pipeline

The Language Gap That’s Killing Your Pipeline

Sales and marketing use the same terms—but mean different things. That disconnect is costing you deals. Here's how to fix it.

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