The Hidden Cost of Misaligned Journeys
Why recurring communication rhythms are critical for sales–marketing alignment
The hidden operating system flaw slowing your revenue engine
Without accountability, goals collapse and silos return.
If your growth strategy feels harder than it should, your culture may be why.
The longer you ignore it, the harder it is to fix.
It’s not a people problem. It’s a system design flaw.
Moving from Short-Term Fixes to Sustainable Alignment
What compounding misalignment actually looks like.
Delaying alignment multiplies the cost.
Your team might be scaling on top of an unstable system
Why GTM teams fall out of sync—and how to fix the system behind it
